Apple’s Mesmerizing Window Display, Featuring An Infinite Flurry Of iPhone Apps

Earlier this evening I was walking down the streets of Palo Alto near TechCrunch HQ, when I stumbled across what is likely the coolest window display I’ve ever seen, unsurprisingly housed at the Apple Store. The display features a giant wall of apps flying by, accompanied by a massive iPhone that briefly displays a handful of featured apps for a few seconds apiece. As far as I know this is new, though it’s possible that it has appeared in front of other stores before now. In any case, it’s damn cool, and reminds me of the incredible App Wall that Apple featured at this year’s WWDC. Check out the video above.

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